During Q4, 2009, we had received quite a few comments, both solicited and unsolicited, about problems implementing successful fee-based Group Training Programs. The feedback came from the following vested interest groups: Club Owners, Club Executives, Club General Managers, Fitness Managers/Directors, Personal Trainers, Group Exercise Instructors and Club members. The most common complaint…..”why can’t we succeed in our Group Training Programs?” Read More…
Membership Retention Strategies: Plan “B” for 2010 by Bob & Jolyn Esquerre
CASE STUDY #1: The 2d Largest Club Owner & Operator [160 Clubs] in NE & Mid Atlantic Regions; 35 Years in the Business; 503,000 Members; Projected 2009 Attrition Rate= 44.4% [223,332 Potentially Lost Members in 2009].
CASE STUDY #2: This Club Chain controls 3.7% of Fitness Industry Revenues; 84 Clubs in 19 States; 16+ years in the Business; 608,281 Members; Projected 2009 Attrition Rate = 40.6% [246,962 Potentially Lost members in 2009].
Why is it that after 25+/- years of trying to fix the membership attrition problems within the fitness industry, we are still experiencing a membership attrition rate of between 35% to 45%? Some clubs are higher, some clubs are lower! Read More…
Personal Training is dEAD! Or is it bROKEN? The Service that Must be Fixed! by Bob & Jolyn Esquerre
Fitness Professionals, Senior Club Executives, Club Owners and Fitness Equipment Vendors who remember me from my “trench warfare” days at Equinox in New York City, know me as a passionate Personal Training subject-matter-expert! Read More…
